The word “archetype” can loosely be translated into “prototype” and can be explained with an image. We imagine a beautiful horse. This horse is the horse of all horses, the perfect horse. Now, a see-through veil floats down and covers the horse. This changes the appearance of the horse but we still recognize it. Perhaps we fill in some of the missing details to make up for what has been obscured. As time goes on, more and more layers of veils in all possible colors and patterns float down to cover the original horse. These layers are cultural, historical, and religious and vary largely from one area of the world to another. The view of our perfect horse has now changed remarkably. We end up with “My Little Pony” in cartoons, we find workhorses used for dragging felled trees in Siberia, we hear fairy-tales about white horses in Germany, and “Trojan Horse” is a worldwide metaphor for computer viruses. Despite vastly different expressions of “horse,” because of our archetypal memory we can easily recognize the “horseness” in all the listed variations of our original prototype.
Archetypes per se are never directly visible, yet with a trained eye we can discover them underlying all things – especially human behavior.
Archetypes at Work™ is a method to train people so they can see behind the obvious and recognize the archetypes that are “running the show.”